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  <url>
    <loc>http://www.scuttlebuttinvestor.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-02-23</lastmod>
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  <url>
    <loc>http://www.scuttlebuttinvestor.com/home/2014/2/23/my-first-post</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-02-23</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-02-04</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2018/11/19/the-scuttlebutt-method</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
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  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2018/6/11/a-capacity-to-suffer-and-managing-expectations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1534571479310-UNRCGCG7Q8BZ3B8AQWUY/NFLX+OpInc+and+EPS.png</image:loc>
      <image:title>Blog - A Capacity to Suffer and Setting the Right Expectations</image:title>
      <image:caption>Source: Data sourced from Netflix public filings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2018/5/3/en-route-to-omaha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1525418976618-4NFEEV13L02XIL5ZRU88/Sees+Candy+SFO.jpg</image:loc>
      <image:title>Blog - En route to Omaha</image:title>
      <image:caption>See’s candy store right next to my departure gate for Omaha. Coincidence?  I think not.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2018/4/8/brand-as-a-durable-competitive-advantage-presentation-at-google-vic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1523167081276-K8L969H3YC144WEEIK6I/Screen+Shot+2018-04-07+at+10.56.57+PM.png</image:loc>
      <image:title>Blog - Brand as a Durable? Competitive Advantage</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2018/3/4/the-coffee-can-portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/12/30/getting-my-fix-of-starbucks-sbux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1514789014770-CQJ9MHOYHITZ5JAV4CZ7/Starbucks+Stored+Value.png</image:loc>
      <image:title>Blog - Getting My Fix of Starbucks (SBUX)</image:title>
      <image:caption>Source: “Starbucks has more customer money on cards than many banks have in deposits”, MarketWatch (6/11/16)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1514789973507-Q4KAXAIAMUHQI0DKON3E/Starbucks+investor+day+slide.png</image:loc>
      <image:title>Blog - Getting My Fix of Starbucks (SBUX)</image:title>
      <image:caption>Source: Starbucks Investor Day Presentation 12/7/16; Growing and Elevating Our Stores-Andy Adams, SVP of Global Store Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1514790418286-3JONWH9X6L5EWJAH7IZ4/Comp+Sales.png</image:loc>
      <image:title>Blog - Getting My Fix of Starbucks (SBUX)</image:title>
      <image:caption>Source: Data from Starbucks Investor Relations site; Consolidated Company operated stores open 13 months or longer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1514790834566-4AWTDZKUHLCCOHPGTZXQ/Traffic+trends.png</image:loc>
      <image:title>Blog - Getting My Fix of Starbucks (SBUX)</image:title>
      <image:caption>Source: "Too Much Caffeine? Coffee Shops Face a Shakeout", Wall Street Journal (12/18/17)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/7/15/castle-protectors-and-kingdom-builders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1500136798780-BZEHFO0I2VWUQHL4OHKA/image-asset.jpeg</image:loc>
      <image:title>Blog - Castle Protectors and Kingdom Builders - Empire Theory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1500250209899-DIMK6BQQ0RM6AQT8JRJ6/image-asset.jpeg</image:loc>
      <image:title>Blog - Castle Protectors and Kingdom Builders - Empire Theory</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/5/28/a-little-luv-for-the-airlines-2017-berkshire-hathaway-annual-meeting-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-06-03</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/5/7/buffetts-man-crush-for-jeff-bezos-and-the-2017-berkshire-annual-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-05-29</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/2/21/the-fervent-loyalty-of-a-costco-cost-member</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487655365940-OEK1ON49H885X2KUMDY6/Costco+Competition.jpg</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487655786207-RA6RC489FMBS0Z804ZKV/Costco+aisle.jpg</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
      <image:caption>A picture I snapped during a recent visit to Costco. Nothing stocked on shelves. Buy it right off the pallet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487656249671-1R27XEKRE9K8OCD0FGBS/CostcoOpInc</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487656490284-60IUIHW7WR74GSCCTS83/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487656685230-UVQ78EQ9GKJTG9GCPE13/image-asset.jpeg</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
      <image:caption>The membership options at Costco. It is a little misleading because both Gold Star and Business memberships can be upgraded to the Executive tier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487657028924-JVDOKXB0UBX7PXDS34A1/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487657055603-LRUYV3MYO5HOI88O0MQL/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
      <image:caption>Note: Costco reports Executive membership penetration of 39% because it is a penetration rate of members that are eligible to upgrade to Executive, which excludes Business Add-on members. The 37% represents the percentage of their total member base that is Executive tier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487657279592-GD7K43G1Q1PXMGUUMMHB/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487657569679-TD7AM33X44H2HH2SMWEM/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1500047775015-XRIS825XT5JKHO3L67WC/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487744355273-5REUN1SVW64COQPTLFV7/Members.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487744382880-Q3E4V564AAY964DAXC56/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487744933567-GPE1GLICX86GE3C7GLWP/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
      <image:caption>Note: This is calculated slightly differently than Costco's metric of Average Sales per Warehouse but the trendline is generally consistent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487745209615-QFNE2PRRLMQ31NEQQMHB/Membership+Rev+per+Paid+member.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1487745282743-HGIFZWEEAAZF0GFNCFIZ/image-asset.png</image:loc>
      <image:title>Blog - The Fervent Loyalty of a Costco (COST) Member</image:title>
      <image:caption>Note: ROIC not adjusted to capitalize leases given that Costco owns the majority of its real estate</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2017/2/13/reading-keeping-me-smart-21317</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-02-14</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2016/12/10/return-on-capital-and-other-diversions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1481953281406-MBL1F50JQRYPBLOGGUL2/ROIC+graphic.png</image:loc>
      <image:title>Blog - A Good Metric is Hard to Find - Return on Capital</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2016/8/30/untapped-pricing-power-and-the-epipen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1472623847558-FILML5GGKZ427UQ3C347/epipen+price+chart</image:loc>
      <image:title>Blog - Untapped Pricing Power and the EpiPen</image:title>
      <image:caption>Source: CNN Money</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2016/5/16/reading-keeping-me-smart-51616</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-05-18</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2016/5/12/mental-models-on-my-mind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-05-12</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/12/5/weekly-reading-12715</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-12-21</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/11/23/weekly-reading-112315</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-11-30</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/10/28/the-travails-of-being-a-businessman</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/6/28/a-moat-of-kisses-and-peanut-butter-cups-hershey-hsy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435472095872-A54F3MS1NJG2NLKWXKCX/image-asset.jpeg</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Yes, I actually spent time making a "moat" out of Hershey products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435473872653-PDT68V98GXNP1EKUV9K0/image-asset.jpeg</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Convergence Alimentaire 2012; Note that this chart was created in 2012 so it is not fully updated for M&amp;A activity since then. Also note that Hershey is not present because it much smaller than the behemoths shown here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435907218917-ELKTN3YAUHGEMI7VTGUO/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Note: Certain adjustments have been made for non-recurring items</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435512511394-IH4PL10MSC13JC6L0NQE/image-asset.jpeg</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Hershey's iconic brands from a 2012 Investor Update presentation. Note that this does not include more recent acquisitions and new brands like Krave, Brookside and Lancaster.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435517512168-IA61ACZI1X4MSNUVCQTX/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Hershey 2014 10-K</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435907626735-LWNEYVOVX7F2469JD23Z/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Hershey Fact Book 2015; Refreshment = Mint + Gum</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435907689474-5RGZOI8L1M883XPQV9VR/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Hershey Fact Book 2015; Based on Nielsen data for 52w ending 12/27/14</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435870201888-NUKRN1AJWALG6I4P4RKZ/image-asset.jpeg</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435908067860-0NQLBG5IT5OBVIJHW1EY/Hershey+Market+Share+v2.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Hershey financial statements; Market share of Candy, Mint Gum category based on Nielsen data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435942883993-8QAG85W3SA675ZWTJF7V/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Hershey Fact Book 2015; Common stock dividends</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435943666092-0YDVAXWVLQ1ZPOEOH0UG/image-asset.jpeg</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: Wall Street Journal 1/28/15</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1435986098246-8PNPDO3RO8PGEI50UE47/image-asset.png</image:loc>
      <image:title>Blog - A Moat of Kisses and Peanut Butter Cups– Hershey (HSY)</image:title>
      <image:caption>Source: CME Group: Dairy Prices - Class III Milk Future prices</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/6/20/weekly-reading-62015-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-06-21</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/6/16/revisiting-cdk-global-cdk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/6/9/weekly-reading-6915</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-06-09</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/4/23/riffing-on-google-goog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-04-26</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2014/9/24/i-love-when-companies-miss-earnings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-03-07</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/2/16/test-driving-cdk-global</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424134260820-9KCMDDF16SG22YKW0KRI/CDK+Revenue+Breakdown.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: CDK Amended Form 10 (Filed 9/18/14)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424116577947-R9UNHWKT7DWBMS5K3K95/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: CDK Roadshow Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424116836121-IWNZW1Q2HBCZ7DVIG0LV/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: CDK Roadshow Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424117292314-9LNPZ5EOQ5416V0K85T0/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: CDK Roadshow Presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424144808257-IW0OHOFATUUDFKC07X0X/CDK+Revenue+v5.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: Data from CDK Amended Form 10 (Filed 9/18/14)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424136508638-HHU7FVVVRWN9BX3O79D7/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: Scuttlebutt Investor Research and Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424142944349-SMZL0C5Z3O8NF6BVLXVD/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: National Automobile Dealers Association data, NADA.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424137162740-H104ZLKTH59KFJ7NAFUF/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: National Automobile Dealers Association data, NADA.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424143041810-EK1SS4VZTLAW4BYL6E0J/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: National Automobile Dealers Association data, NADA.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1424143073880-WUSUHRI1MQVHJV7BM46S/image-asset.png</image:loc>
      <image:title>Blog - Test Driving CDK Global</image:title>
      <image:caption>Source: National Automobile Dealers Association data, NADA.org</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2015/2/14/dont-fall-in-lovev2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2015-02-14</lastmod>
  </url>
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    <loc>http://www.scuttlebuttinvestor.com/blog/2015/1/4/weekly-watching-1414</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2015-01-05</lastmod>
  </url>
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    <loc>http://www.scuttlebuttinvestor.com/blog/2014/11/29/weekend-reading-112914</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2014-12-02</lastmod>
  </url>
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    <loc>http://www.scuttlebuttinvestor.com/blog/2014/10/25/weekend-reading-102614</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-10-27</lastmod>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/2014/9/29/weekend-reading-10214</loc>
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    <lastmod>2014-10-05</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2014-10-02</lastmod>
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    <loc>http://www.scuttlebuttinvestor.com/blog/2014/9/23/weekend-reading-92514</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2014-09-26</lastmod>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2014-09-19</lastmod>
  </url>
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    <loc>http://www.scuttlebuttinvestor.com/blog/2014/9/6/the-toll-booth-businesses-of-visa-and-mastercard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410053001425-SQ6TXDOAJBWMP14L3XS9/image-asset.png</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>Source: Visa 10-K</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410052788666-FMSMXSE93YF03L3ST51G/image-asset.png</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>Source: MasterCard 10-K</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410717843361-KQQ4ESB2CB8UPQXX5WJW/image-asset.jpeg</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>Source: Visa 10-Ks and my financial analysis for projected numbers. Pro Forma 2007 represents a combined statement as if Visa were operating as an combined independent company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410717866104-K250AAYH4Y9OQLOK2XNB/image-asset.jpeg</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>Source: MasterCard 10-Ks and my financial analysis for projected numbers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410717903484-TGJBGI6IVVTBXAST7U61/image-asset.jpeg</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>(1) Adjusted Operating Margin excludes litigation expenses; While it could be argued that these may be ongoing for the company, they are considered one-time for these purposes Source: Visa and MasterCard 10Ks and my analysis for projections</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1410634189871-K9Z11JVU8L23YAZBCA38/image-asset.jpeg</image:loc>
      <image:title>Blog - The Toll Booth Businesses of Visa and MasterCard</image:title>
      <image:caption>Source: Fortune Magazine and The Nilson Report</image:caption>
    </image:image>
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  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/tag/Disney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/tag/Video+Game+Industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/tag/Microsoft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/tag/Weekly+Reading</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/blog/tag/Amazon</loc>
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  <url>
    <loc>http://www.scuttlebuttinvestor.com/reading</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1393219338944-LEITPDTUJ6D4PIQ81ART/stock+market+genius.jpg</image:loc>
      <image:title>Reading - You Can Be a Stock Market Genius</image:title>
      <image:caption>by Joel Greenblatt While the title makes it seem like it is a book about "Get Rich Quick scheme,s Greenblatt has an amazing track record and provides some great advice, especially on spin-offs and special situations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1393219338944-LEITPDTUJ6D4PIQ81ART/stock+market+genius.jpg</image:loc>
      <image:title>Reading - You Can Be a Stock Market Genius</image:title>
      <image:caption>by Joel Greenblatt While the title makes it seem like it is a book about "Get Rich Quick scheme,s Greenblatt has an amazing track record and provides some great advice, especially on spin-offs and special situations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1393214166808-06P0WSRJ65Q894XW6I0O/Common+Stocks+and+Uncommon+Profits.jpg</image:loc>
      <image:title>Reading</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/lookbook</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fdf4e8324ac3e3273c23a5b/1355246452523-QR2FKCIHWSB4Q1DZT6ZR/5670.jpeg</image:loc>
      <image:title>Lookbook</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Lookbook</image:title>
      <image:caption>Credits: Images in this gallery belong to Jak &amp; Jil.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/4fdf4e8324ac3e3273c23a5b/1355246885666-SXADR11ZHRFTV1WXSWIB/5763.jpeg</image:loc>
      <image:title>Lookbook</image:title>
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      <image:title>Lookbook</image:title>
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      <image:title>Lookbook</image:title>
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  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/new-folder</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/article-index</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-02-04</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/about</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2016-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5309a1aee4b0695e51427115/1393221143172-W0XP0EU3W5GONC4Q5KEA/DSC_0831.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>Mendocino, CA  - Me deep in thought absorbing the prose of the legendary investor, Phil Fisher.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/investingphilosophy</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-22</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/subscribe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-21</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2015-07-05</lastmod>
  </url>
  <url>
    <loc>http://www.scuttlebuttinvestor.com/recommended-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-04</lastmod>
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      <image:title>Reading List</image:title>
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