En route to Omaha

by Scuttlebutt Investor

Like Muslims go to Mecca and Jews go to Jerusalem, those of us of the value investing faith also have a pilgrimage to make. We go to Omaha to pay our respects to the Oracle at the Berkshire Hathaway Annual Meeting. This year is my first year paying homage. It’s been nearly 10 years in the making but like a good religion, my faith has only strengthened over that time. And our spiritual leaders (gods to some) - Charlie Munger and Warren Buffet aren’t getting any younger. Figured it was time to make the trek.

See’s candy store right next to my departure gate for Omaha. Coincidence?  I think not. 

I'm excited to meet people who are fellow devotees (met a few wonderful people on the plane in fact) and also hear the gospel straight from the horse's mouth.  I'm also excited to hear more about:

Apple: Buffett recently announced that he bought another 75 million shares of Apple.  That would make it one of the largest positions in his portfolio at nearly ~250 million shares and a market value of ~$30 billion. He's told us before what he likes about the business - it's the ecosystem and the natural replacement cycle as a result of the low likelihood that someone is going to switch to a competitor.  But would love to hear more about what continues to tickle his fancy about Apple (when he owns a Samsung flip phone!)

Health Care: Earlier in the year, Buffett announced a joint venture of sorts with Jamie Dimon and Jeff Bezos and their respective companies at fundamentally rethinking healthcare to potentially buck the cost curve and bring down medical care costs.  Todd Combs was heading up the initiative and search for a CEO.  I'm interested to hear about the progress on tackling one of the biggest problems facing our nation and the world at large.  

The Bet: Ten years ago, Buffett made a bet with hedge fund manager Ted Seides that the S&P 500 could beat any basket of funds managed by the "smart" money picked by Ted. The S&P blew the pants off all of the funds picked when the bet wrapped up at the end of 2017 even though the S&P only produced an annualized return of 8.5% over that time. He spoke to it at length in his annual letter but I'm sure it will come up in the meeting.

Loading up the Elephant Gun:  As of the year end 2017, Buffett has ~$116 billion of cash on the balance sheet so the question arises - what does he want to buy next?  General equity prices are high so maybe he's waiting out the market for a more "sensible purchase price".  The recent annual letter did express an interest in acquiring more real estate brokerage businesses in what is a very fragmented industry.  Although Berkshire Hathaway HomeServices is the second largest real estate brokerage operation in the country, it only did 3% of business last year. In the annual letter Buffett said, " Given sensible prices, we will keep adding brokers in this most fundamental of businesses."  But brokerage operations will hardly dent $116 billion so excited to read between the lines for any other clues on acquisitions.  

Also, for those of you making the same trek or just maybe streaming from afar, I thought I would share some of the things I’ve been reading and perusing over the last few weeks as I prepared for this journey.  See below.  For those that can't make the pilgrimage to Omaha - the Annual Meeting will be live streamed on Yahoo Finance as it has been the last two years and will also be available as a podcast, a few days after the meeting. The podcast was a godsend for me as I could listen to it in chunks on my drive to work.  On the other hand - if you plan to be in Omaha in the flesh- give me a holler!


My Hit List to Prepare for the Pilgrimage to Omaha  

The Snowball: Warren Buffett and the Business of Life

Buffett: The Making of An American Capitalist

HBO documentary called "Becoming Warren Buffett" which also seems to be on YouTube

Podcast of last year's meeting chunked out into 10 wonderful episodes (thank god)

Posts I wrote about last years meeting: A New Appreciation for Tech and Luv for the Airlines

All the past annual letters

An anthology of past annual letters

And of course- this year’s annual letter

Brand as a Durable? Competitive Advantage

by Scuttlebutt Investor

Last week, I was invited to lunch with members of the value investing club organized by Googlers internally in Mountain View. I had a fun time with an incredibly smart group talking about moats, competitive advantages and the durability of brand as a competitive advantage.  The latter being one of my favorite topics.  It was a good discussion and there were lots of great questions that made me think about a few things in some different ways.  We also dug into National Beverage Corporation (FIZZ) as a case study on brand.  You may not have heard of the company but you might know its #1 product (see presentation below).

Thought it would be worth sharing my presentation here for all interested.  Click the button below to download it.  Note that I made some tweaks to the original presentation, mainly to add in notes where I voiced over things.  


The Coffee-Can Portfolio

by Scuttlebutt Investor

I could improve your ultimate financial welfare by giving you a ticket with only twenty slots in it so that you had twenty punches - representing all the investments that you got to make in a lifetime. And once you’d punched through the card, you couldn’t make any more investments at all. Under those rules, you’d really think carefully about what you did, and you’d be forced to load up on what you’d really thought about. So you’d do so much better.
— Warren Buffett

(Download an easily readable pdf of this post here)


What if I told you to buy the shares of five companies but you can't sell those shares for 10 years?

You have to hold on to those shares through thick and thin until 2028.  That's a heck of a long time for a lot of things to happen.  Under those circumstances, what five companies would you pick?  Easier said than done.  Ideally it is companies that can stand the test of time and meaningfully grow their earnings and value over time thus maximizing your return.  This idea of making investments and not touching them for a long time to let the magic of compounding do its work is the core idea of the "Coffee-Can Portfolio". 



I recently finished reading 100 Baggers by Chris Mayer- a decent and easy read (even for the novice) that can probably be polished off in a couple days.  Thanks to AMM Dividend Letter for recommending it.  Unfortunately the book is not in print anymore so you'll have to pick up a used copy.  Mine looked like it was stolen from the local public library.  Fortunately the "This is no longer the property of the King County Library System" stamped inside alleviated my guilt.  To sum it up though - the book goes back into history (to 1962) to study stocks that have returned at least 100x to analyze what they have in common and to better enable the identification of these types of stocks in today's market.  It builds on the work of a previous writer (Thomas Phelps) who wrote "100 to 1 in the Stock Market" - a book that fortunately is still in print after a long hiatus.  The core principle to making 100x or more on your investment is identifying companies that have a long growth runway and holding on through thick and thin.  In other words, "Buy right and hold on".  This latter part of "holding on" is where most investors fall flat.  Most investors sell far too early to reap the full gains that they would otherwise make.  

There is one part of the book that I've become quite intrigued by and enamored with.  It is called the "Coffee-Can Portfolio" and it is referred to as a crutch that can help with the "holding on" part that most investors (including myself at times) are quite terrible at.  The notion of the "Coffee-Can Portfolio" was originally introduced in the 1980s's in a paper by Robert Kirby (a portfolio manager at the Capital Group). The idea is a reference to the Old West when people would put all of their valuable possessions in a coffee can under the mattress and not really touch them for a long time.  If you translate this same idea to stocks - you basically find the best stocks you can and let them sit and marinate for a long time - Mayer proposes 10 years.  This isn't all that different than the punchcard idea proposed by Buffett that I quoted at the top of this post - I know most are familiar with this quote.  The genius lies in its simplicity at protecting us from our own vices that include impatience, boredom, groupthink, herd behavior and short-termism.  These behaviors result in our selling great companies too early or just buying a smattering of things rather than making a significant investment in our highest conviction ideas.  The reality is that great investments often take a long time to play out and compound into multi-baggers, but you have to hold on for this to happen.        

While I have always been a proponent of playing the long game and rarely selling, I've never quite committed to the idea in the way that the coffee-can portfolio is described.  And that's really all it is - a mental commitment to one's self.  There's no physical impediment to selling these investments at any time other than just the personal commitment to holding on that one has made upfront.  However, going in with this thinking and commitment and understanding the reasons why is still a powerful deterrent to selling too early.  


The Thought Process

I got quite excited by the idea of deciding which companies I would put in my coffee can.  But I simplified it even further.  As discussed above, let's say I could only pick 5 companies (versus Buffett's twenty punches) to go into the coffee can and as Mayer suggested- I couldn't touch the coffee can for 10 years or until 2028, what companies would I put in it?  A somewhat of a scary thought - 10 years is a really long time to commit to.  As Buffett articulated - you have to think really carefully about what you put in.  

The first thing I contemplated was my objective.  Investing by definition is forgoing consumption today to consume more later - in this case, 10 years later.  So the objective is to maximize return, which of course means that you can't lose money.  But pure preservation of capital and maximizing the growth of capital can sometimes be at odds with each other.  Choosing between these two objectives required me to think about the size of the overall investment in the five companies.  If the coffee can is a significant part of the my net worth, I would probably want some element of conservatism to it.  However, if I was structuring this as a small investment with some "play money", I might be more aggressive and go all in on some companies with high growth potential (that also have greater potential downside). For the purposes of this exercise I assumed that the amount is significant and I resolved on companies that have strong growth potential but somewhat limited downside. Easier said than done.

Now to the fun part - What do I buy?  My initial inclination was to buy some of the great tech companies of our generation - the FAANG stocks as they're called.  Facebook, Apple, Amazon, Netflix and Google.  Surely they are growing and performing really well.  But there's a potential problem here.  The market caps of nearly all of these companies are pretty massive.  Trees don't grow to the sky.  The law of large numbers would tell you that the upside has to be limited when companies are that big.  There are surely no 100 baggers lurking among the FAANGs.  Best case - maybe a 5 bagger - but even that feels like a stretch.  To be clear - a five bagger (highly unlikely) over 10 years ain't too shabby but there's the potential for much more to happen over 10 years with a smaller company.

My mind then turned to developing markets where there is massive growth potential - China and India for example.  China has the BATs - Baidu, Alibaba and Tencent.  But these suffer from the same challenges as the FAANGs - their large size potentially caps the upside.  But there are also many other companies in these markets with smaller market caps and strong growth potential like Ctrip.com, JD.com, MakeMyTrip or Dr. Reddy's Labs.  The problem here - these companies and their domestic consumers are not squarely within my circle of competence. I have no easy way to analyze or understand Chinese or Indian consumers so while I know that these markets are growing like mad, I don't know that much else.  

Surely, small caps are the answer then.  Generally - they benefit from having longer runways for growth with smaller market caps that can appreciate multiple times over.  The 100 Baggers book also preaches that smaller companies are preferred.  The challenge here is that it's difficult to prognosticate what companies will be duds and what companies will be studs amidst thousands of small caps.  It's easy to say - wow, if you bought Apple way back when it was on the brink of bankruptcy, you would've made so much money.  But in reality, that probably wasn't a good decision at the time - Bad decisions can lead to good outcomes and good decisions can lead to bad outcomes.  Still, it seems to make sense to at least have one small cap with a lot of promise in the mix because if it does take off, the gains on it have the potential to offset other losses many times over.

In the end, I realized that this exercise was quite hard but I settled on 5 companies (with a definite US bias).  I don't have a perfect answer for why these five might be better than some other five. The reality is that you could just as easily swap out another company in here and have a strong justification. There's no right answer. But you have to have some belief that these companies will continue to prosper over the next 10 years if you are to put them in your coffee can.  In fact - these are the general criteria I used in selecting the five companies.  

  • Long growth runway (large Total Addressable Market or TAM) or expected demand from now until Judgement Day
  • High returns on capital and ability to reinvest at high rates.  The reinvestment part is important as you don't want companies paying out earnings in dividends that trigger tax consequences and require me to find other places to invest that money 
  • Profitable or a logical path to profitability if the company is investing in its business
  • Excellent management that is adept at allocating capital. The importance of this cannot be understated. 
  • Wide moat that protects the business from competition and a management team focused on continuously widening it
  • Smaller market caps preferred.  Emphasis on the preferred here because I violate this preference here. 


The Coffee-Can Starting Five

Before I get to my starting five, I should include a couple caveats. 

  • While I do like these companies as long term investments, my intention with including these picks is not necessarily to make stock recommendations but rather illustrate the thought process that I went through in picking these companies for the Coffee-Can portfolio.
  • I haven't developed a detailed thesis on each of these companies here in the way that I typically do.  I've only shared my high level thoughts on investment merits. 
  • I can't opine on the valuation of these companies.  As with the market as a whole, the valuation of these companies appears to be on the high side.  Having said that, great companies with strong growth prospects often trade at premium multiples.  I can't in good conscience recommend buying indiscriminately at current prices.  On the other hand, valuations also looked high a year ago and two years ago.  There's never really a perfect time to buy and it's impossible to predict where the market will go in the short term, but we know it is up in the long term.  So whether these five or some other five companies - we can help mitigate some of this by cost averaging over some time period and buying during market corrections.  Even great companies become mis-priced from time to time.   
  • I've tried to diversify my picks among industries, overall secular trends, market cap and also geography, but five companies is still a very concentrated portfolio for the average investor as it may not provide the level of diversification sought.  Some investors may want to increase it to ten or more companies.  Whether five, ten or twenty companies, the objective remains the same - to be really thoughtful about the companies in the portfolio and then hold on to those positions over the long term. 

My five:

Amazon (AMZN): Probably not a surprise to anyone here. Amazon hits on all the criteria above, with the exception of smaller market caps. But the potential of Amazon and the immense Total Addressable Market it is going after cannot be ignored. Global retail on it's own is a massive market and this doesn't even take into account the option value of all of the other businesses that Amazon is involved in or looking to enter (AWS, delivery and logistics, banking, streaming video, the list goes on).  Furthermore, the secular shift from offline to online will continue to provide it with nice tailwinds for the foreseeable future.  Bezos is a business genius that is likely to meaningfully grow earnings power by finding places to reinvest cash flow over the years to come.  

Netflix (NFLX):  Again with the FAANGs?  Yes - Netflix is among these but it is the FAANG with the smallest market cap (at $140bn - sounds crazy that I am saying that is small) and a fairly large market opportunity.  Netflix's subscription video streaming business has global ambitions and the scale of the business should enable them to spread high fixed costs for content over an ever increasing base of subscribers, that currently sits at ~120 million globally.  Yes, the space is getting increasingly competitive as media companies aren't sitting still.  HBO, Disney, Hulu, Amazon, Apple and others want to stake their claim in the space as well with competing streaming services.  But Netflix's focus and capacity to invest up to $8bn on high quality content in 2018 should continue to solidify its position as the primary streaming service for consumers.  Furthermore, CEO Reed Hastings has been way ahead of everyone in the media industry in understanding where the market was going.

Boeing (BA): Boeing has had a massive run up over the last ~2 years.  But can you think of any other company in the world that has the next 7 years of revenue already in the bag? Probably just Airbus (Boeing's main competitor).  Boeing has a backlog of nearly 6,000 planes which amounts to 7 years of production.  And Boeing benefits from an incredibly wide moat with high barriers to entry. It's fairly difficult and technically complex to make large passenger jets.  There's really only one other company (Airbus) in the world that does it.  China will eventually become a competitor with the Comac C919 but it will be a few years until the first one goes into service and several more years until it has any type of foothold in the market.  Even then, they will only be able to compete for some of the short haul business (smaller planes for shorter distances) and it may be a long time before customers outside of China sign up to order.  A multi billion dollar services business maintaining planes for airlines that the company is building out provides option value.

C-Trip.com (CTRP):  C-Trip is an online travel agency (OTA) and is the equivalent of an Expedia or Priceline for China. C-Trip’s travel portals enable Chinese consumers to book all things travel related like accommodations and flights. C-Trip has a large share (~35%) of a fast growing market. China is the largest source of tourists in the world with 4.5 billion trips taken in 2017- nearly three times as big as the US- and growing at a faster pace. Rising wealth in China shouldncontinue to benefit travel demand and drive C-Trip’s business over the long term.

Coupa Software (COUP): This is a wildcard pick of a relatively smaller company (<$3bn market cap) that benefits from a large addressable market - helping companies manage their spend.  Anyone that reads this blog knows my fondness for software, especially enterprise software (as articulated in my post on CDK).  Enterprise software is wonderful for a couple reasons: 1) it is sticky i.e. it benefits from high switching costs.  Once a company adopts a new software platform, it is reluctant to switch lest it retrain its workers and incur the organizational cost and pain of making a switch; 2) it typically provides a nice recurring revenue stream, especially Software as a Service models; 3) it benefits from high operating leverage as most software costs are fixed so every marginal customer is very high margin as the business scales.  Coupa provides procurement and spend management software to enterprises.  The Company is on a path to profitability as it consistently grows its customer base and spend under management.  Furthermore, the value proposition is compelling for its customers as it helps them save money.  

In ultimately landing on these five, I filtered though a much larger list of companies and there were several that were very close to making the cut.  In the end though, I committed to choosing only five.  Some of the runners up that also fit most of my coffee-can criteria are: Tencent (TCEHY), Shopify (SHOP), Workday (WDAY), Constellation Software (CSU), Alibaba (BABA) Intuitive Surgical (ISRG), JD.com (JD) and MercadoLibre (MELI).

As I stated previously, I don't have a perfect answer for selecting the five I did over a much broader set.  Rather, I just wanted to illustrate the thought process and the value that the coffee-can approach can provide in protecting us from our own worst behaviors (impatience, boredom) when it comes to investing.  

What are the five companies that you would put into your coffee can for ten years?  I know- there's a lot of thought that needs to go into it, but perhaps you've already thought about it or maybe you just have one or two companies you would put in.  If you're up for it - I created a little survey and would love to report back what I hear in a follow-up post.  While I'm sure there will be a lot of the expected,  the more interesting feedback will be some of the companies that are lesser known and maybe even the rationale.  Very brief Google survey here.  

Getting My Fix of Starbucks (SBUX)

by Scuttlebutt Investor

Happy Holidays

Happy holidays and happy new year! The pollyannas, the secret santas, the white elephant gift exchanges are all behind us.  Did you stop to look around though and take notice?  How many of those gifts that were exchanged were in some way related to Starbucks (SBUX)? Starbucks gift cards perhaps?  The work of the lazy, creativity-lacking gift giver, sure. But the ubiquity of that Starbucks gift card this holiday season and probably at least the last ~5 years is undeniable.  When you don’t know what to buy or give, it's the ultimate fallback option.  Surely the unknown recipient likes coffee or at least knows someone that does to whom they can re-gift it.  And it’s oh so easy to buy it at the Starbucks right down the street.

The Starbucks gift card is so popular in fact that the float on the Starbucks stored value program (the fancy word for prepaid gift cards) recently amounted to ~$1.3 billion (stored value card liability on B/S as of 10/1/17).  So large in fact that it rivals the deposits of some small banks.

In the grand scheme of things, this stored value float isn’t the crux to an investment thesis for Starbucks but it does demonstrate the important and central role that Starbucks plays in the lives of consumers across the US and the world.  Starbucks locations are ubiquitous, their gift cards and stored value are a form of currency and a Starbucks gift card won’t offend anyone and surely will make many of its loyal customers very happy.


I have a confession to make.  I have lived in the San Francisco Bay Area for the last 6 years and living here has made me a big snob- a coffee snob to be exact. I never was much of a coffee drinker before I moved out to the Bay Area but once I did and I had my first taste of a Blue Bottle cappuccino, I was hooked. After that, I took on places like Ritual, Four Barrel, Verve, Stumptown, Sightglass and I was in love.  No one had ever told me that coffee could be so good if the beans were roasted at just the right level and everything was made with careful precision. These so called Third Wave coffee shops had all kinds of fancy equipment and baristas that looked more like craftsmen than baristas. This led me to take home brewing classes so I could make beautiful concoctions at home. To my wife's dismay, I plunked down all kinds of money to buy a chemex, moka, French press and various other equipment that may be unfamiliar to the uninitiated. Making the perfect cappuccino is still out of reach for me until I buy my $15,000 La Marzocco espresso machine.  I digress.

So what's a supposed coffee snob like me doing talking about Starbucks (SBUX)? Starbucks was the second wave.  Before Starbucks, mostly everyone in America drank coffee one way - black drip coffee. Howard Schultz came upon the idea that Americans might actually like coffee based drinks like the Italians and imported some of the recipes over to the US.  He singlehandedly changed Americans’ relationship with coffee. 

But even though I’m not a daily Starbucks customer and even though I wasn’t pining for the Starbucks gift card at my workplace secret santa, I have been there many a time partly because it’s a ubiquitous behemoth that sells a lot more than just coffee.  It offers a convenient meeting place (a “third place” as Howard Schultz coined it), a light lunch, a sweet treat, a cold drink and you likely already have a gift card in your wallet to pay for it.   

Company Overview

Starbucks (SBUX) has 27,000+ shops that sell a product (coffee) with incredibly high repeat behavior to a very loyal group of consumers around the world.  I would categorize SBUX in the bucket of reinvestment moat companies that can comfortably invest in their business to build out more stores in more locations to further “premiumize” the coffee experience.  By doing so, they can continue to deliver strong returns of ~25% Return on Invested Capital (ROIC) that they have delivered in recent years.  While concerns of slowing growth have weighed on the stock for some time, I continue to believe in SBUX’s ability to meaningfully increase free cash flow while making disciplined investments in Roasteries and Reserve stores to further elevate the coffee experience.  There’s a lot to like about Starbucks:

Investment Merits

Customers with high frequency, repeat behavior and strong loyalty
I have a certain predisposition for businesses with recurring revenue streams.  SBUX is not recurring the way a SAAS software company is, but coffee is a daily ritual for many- driving a reliable, repeating revenue stream.  SBUX has been successful engendering loyalty from its customers as well- Starbucks Rewards has 13.3mm members in the US and an incredible 36% of all dollars tendered in the stores is transacted through the loyalty program (US Company operated stores).  You would be hard pressed to find any other company loyalty program with this much engagement. 

Stellar Unit Economics
SBUX benefits from strong unit economics that are best in class among quick service restaurants and other peers.  In the US- the average new SBUX location generates revenue of $1.5mm (average unit volume or AUV) and generates a year 1 store profit margin of 34% or $510k.  Based on an average store investment of  $700k in the US, this results in an ROI of ~75%.  Compare this to a McDonalds with an ROI of ~30%, an average fast casual operator at ~40% or even Chipotle (at its peak before the food illness issues) at ~70%.  This means that the average SBUX store earns back its investment a third of the way into its second year – very compelling unit economics.  The math likely changes with higher investments in Reserve stores and premium Roasteries in the coming years but if these seek to elevate the overall SBUX experience and thus drive pricing power through the entire system, it’s the right move for the long term.

We look at the brand not as a piece of advertising, but everything we do communicates who Starbucks is. The place, the physical environment, really has become an extension of the brand and it’s very important to the success of the company.
— Howard Schultz

Strong Brand
SBUX’s moat or competitive advantage is derived primarily from its strong brand that is synonymous with premium coffee.  The brand ranks high on all traditional measures of brand strength including awareness and consideration and is one of the most recognized and respected brands in the world.  This brand strength is a powerful driver of pricing power – what enables the company to charge ~$4 or more for a coffee that consumers would have never paid more than a dollar for some years back.  More importantly – the brand isn’t only about coffee – it’s about an elevated experience (often called “the Starbucks experience”) that comes with the customer service and the ambiance of the store.  In fact, Starbucks devised the idea of the “third place” – a place for consumers to go between home and work. 

Smart management team making investments with a long-term focus
While Kevin Johnson (the current CEO) is relatively new and we’ve seen what’s happened before when Schultz left the helm, Johnson seems focused on the right things.  Management is focused on investing in the future and playing the long game in a few key ways: 1) Expanding the digital flywheel to increase digital relationships with customers by way of their loyalty program, which has been very successful; 2) Investing in meaningfully elevating the Starbucks experience through the Reserve stores across all markets and flagship Reserve Roasteries in major cities; 3) Investing in employees (partners) to increase wages/benefits that ultimately results in greater retention and thus drives a superior customer experience. 

Johnson is also committed to rewarding shareholders in the form of dividend increases and share buybacks.  In fiscal 2017, the Company returned $3.5bn to shareholders through repurchases and dividends and recently committed to returning $15bn (over 18% of the current market cap) over the next three years.

Multiple growth levers
Starbucks’ management team has set robust long term targets of growing revenue in the high single digits, comparable sales in the 3-5% range and EPS at 12%+.  Not too shabby for a company with 27,000+ stores.  SBUX has a few different growth levers it can pull on to get there: 

1) China and other geographic expansion – Growing the footprint of company owned stores in China is a major part of the story to get to a planned 37,000 locations by 2021.  Chinese consumers have demonstrated a thirst for Starbucks coffee at premium price points and 600 or ~25% of SBUX’s 2,300 new builds in 2018 will be in China.  And it’s important to remember that Starbucks isn’t a tech business like Google or Facebook that raises protectionist alarms for Chinese regulators. The government doesn’t necessarily favor homegrown businesses when it comes to an industry like coffee.

2) Diversify product mix to include more food.  Food comprises about 21% of total revenue but SBUX has ambitions to grow this to 25% by 2021.  While food is margin dilutive, it helps expand the daypart from morning and also helps drive absolute profits and FCF

3) Drive more throughput – SBUX can drive growth simply by ensuring they are appropriately matching capacity to demand. Demand for coffee and caffeinated beverages tends to be more concentrated to the morning daypart.  Expanding mobile order ahead and optimizing labor productivity are two ways that management intends to solve for this.  As of Q4 2017, mobile transactions represented 30% of all transactions and mobile order ahead represented 10% of all transactions, an increase from 21% and 3% respectively less than two years prior (Q1 FY16).

4) Elevate the experience and product to drive a higher ticket – Starbucks is continuing to invest in the right places to drive pricing power.  The investments in Princi (a premium Italian bakery that SBUX has partnered with), flagship Reserve Roastery in major cities, Reserve stores and Reserve bars in existing stores all seek to further premiumize and elevate the Starbucks coffee experience.  While these require capital expenditures where they build out these experiences, they halo to the entire brand, reinforce pricing power and drive consumer willingness to pay for the product.  

Source: Starbucks Investor Day Presentation 12/7/16; Growing and Elevating Our Stores-Andy Adams, SVP of Global Store Development

A tech savvy company that isn’t in tech
Starbucks’ has harnessed technology to meaningfully drive its business over the last few years.  The success of a well-designed app and order ahead functionality has helped drive throughput and a more positive consumer experience, which engenders loyalty.   Early on, order ahead was a victim of its own success as the physical operation wasn’t quite set up to handle the increased demand but SBUX will iron out these kinks over time.

While helped by technology, Starbucks isn’t at any risk of technological disruption.  Consumers have consumed coffee for hundreds of years and while per capita consumption has ebbed and flowed (actually has increased over the last ~20 years - especially specialty coffee)– I don’t see technology or anything else meaningfully changing the consumption of coffee.   


Risks and Considerations (i.e. Why I’m Wrong)

Slowing growth especially in the more mature US market
Comparable store sales growth between 2010 and 2016 ranged from 5% to 8% on a consolidated basis and between 6 and 8% in the America’s region.  As shown in the chart below, growth in 2017 slowed down meaningfully to 3% both in the America’s region and on a consolidated basis.  Guidance for the long term and 2018 pegs comparable sales growth for the Company between 3 and 5%.  Recessions and downturns in the business cycle will inevitably impact this in the intermediate term.    

Growth will be slower than years past given increasing saturation in the US and the law of large numbers but: 1) this conservative target should be more achievable and beatable; 2) while the topline will be softer, moderate operating leverage in the business should help drive stronger growth in operating income, free cash flow and EPS.

Source: Data from Starbucks Investor Relations site; Consolidated Company operated stores open 13 months or longer

The decline of brick and mortar retail
The general decline of brick and mortar retail is a threat to traffic especially at locations in malls and adjacent to retail stores.  SBUX depends on this retail foot traffic to drive traffic into its stores and it hasn’t been immune to the decline.  Long term though, they should fare ok as SBUX is often a destination in and of itself and they can shift out of leases to accommodate for shifting consumer trends in retail.  Furthermore, they have continued to build out alternate locations with drive through or other locations (e.g. theme parks) that don’t necessarily depend on retail traffic.

Store growth plans feel aggressive at first blush
Starbucks store growth plans do feel a bit aggressive with a plan to increase the store count to ~37,000 by 2021, a ~10,000 store increase over the current ~27,000 stores.  That means adding about 2,500 stores per year for the next 4 years.  To put that into context, that would put them close to the likes of McDonalds (~36,000 locations worldwide) and Subway (~45,000 locations worldwide).   A focus on growth at the expense of quality can be detrimental or dilutive to the brand and Starbucks has been down this path before.  The current management team is smarter and more experienced than the one that led to overgrowth some years ago.  When you consider a habitual product coupled with new untapped markets and efforts to expand daypart to lunch and even dinner, the growth feels much more reasonable and sustainable. 

Crux of the thesis highly predicated on China growth
I’m highly skeptical of any company where the crux of the thesis is “China”.  This isn’t the only growth lever in the case of Starbucks but it is a big part of the story.  I am comforted by that fact that Starbucks has been quite successful in the China/Asia Pacific (CAP) Region and more specifically, China.  Starbucks has nearly 3,000 company operated and licensed stores in China with roughly 600 more stores opening in 2018 including a premium flagship Reserve Roastery in Shanghai.  CAP operating margins are on par and in fact, slightly ahead of the Americas region at 23.6% for 2017.  Based on historical precedent and recent results, Starbucks seems to be well positioned to capture growth in China, especially as it repurchased its East China JV from a partner to make all of those properties company owned. 

Historic inability to integrate acquisitions
Starbucks’ growth has primarily been driven organically but it has made several acquisitions along the way – Evolution Fresh, Teavana, La Boulange bakery - for millions of dollars each only to shut all these other businesses down.  Maybe Starbucks’ strategy is to buy these businesses for the brands/products to integrate them into SBUX shops but it feels like an expensive approach.  Their inability to integrate acquisitions doesn’t worry me that much because I see little future growth being derived from acquisitions.  I believe that the Starbucks masterbrand has strong brand equity on its own that can be leveraged to launch new products and even services.     

Intensifying competition including oversaturation from existing players and consolidating “third wave” coffee players.  Low barriers to entry to open a coffee shop don’t help the situation.
Coffee has had a good run over the last several years as consumers shift away from products like caffeinated soft drinks that are perceived to be unhealthy.  As a result, large players and small players alike have continued to grow their retail store footprint.  Major players like JAB Holding Company have gone on a buying spree with Keurig Green Mountain, Peet’s, and third wave players like Stumptown and Intelligentsia.  Nestle more recently bought a majority stake in another third wave coffee shop – Blue Bottle.  And McDonald’s continues to increase its coffee offerings at the lower end of the price spectrum. 

Furthermore, the US seems to be pretty well saturated with 33,000 coffee shops, up 16% from five years ago as the chart below shows.  Starbucks represents about 14,000 of these 33,000 shops.  There exists some risk that Starbucks could get squeezed by more premium third wave shops at the high end and mass competitors like convenience stores and McDonald’s at the low end.  

Source: "Too Much Caffeine? Coffee Shops Face a Shakeout", Wall Street Journal (12/18/17)

The reality is that I am an outlier with my coffee snobbishness, and even with that, I often find my way into a Starbucks.  There’s a few things that provide some comfort here as the competition increases: 1) Starbucks is pushing into the super premium space with its Reserve stores and Roasteries to prevent it from getting squeezed from the top; 2) Starbucks is looking to diversify its revenue mix by increasing the proportion of food so it isn’t as reliant on only coffee; 3) Starbucks customers are a loyal bunch that enjoy its products with frequency with a very popular loyalty program (Starbucks Rewards) reinforcing this behavior.


If Starbucks can deliver on somewhat aggressive store growth plans (37k stores by 2021) and drive operating leverage as it has described, the Company should be able to meaningfully increase free cash flow from ~$2.5bn currently to nearly $7bn over the next 10 years.  This is all while continuing to generously invest in the business at capital expenditure levels north of $2bn that will support its efforts to maintain its existing stores and elevate the coffee experience through new, more premium stores. 

While the valuation does appear to be on the rich side at 29x trailing earnings and 25x 2018 estimates, my DCF with more specific inputs on store growth and margin yields a valuation of $68 or about 19% upside from the current price ($57).  This doesn’t meet my hurdle for margin of safety at current prices.  However, SBUX has frequently traded down to the $50 territory over the last year or so.  If it revisits $50 or close to it in the near term, I would view this as an attractive entry point with 35%+ upside. 


The Net Net

Starbucks is a well-positioned company led by a smart management team playing “the long game”.  While store growth in more mature markets and continuing competition in premium coffee may be a drag to future growth, Starbucks benefits from a moat in the form of a strong brand and a loyal, repeat customer that can be extended into more markets and into more than just coffee.  And I believe that this moat is sustainable under the right leadership team that understands that Starbucks delivers an experience that extends far beyond just selling coffee.  The sustainability of the moat is predicated on continued investment to elevate the store experience and thus drive pricing power.  Management has demonstrated a willingness and enthusiasm to invest and has ample runway to do so while also rewarding shareholders with share repurchases.   

As with most retail and QSR companies that trade in a short sighted stock market where it’s all about “what comp sales have you done for me lately”, an earnings or comp sales miss will inevitably provide the opportunity to acquire SBUX shares at a price (~$50 or below) that provides a rich and “frothy” upside (couldn't resist!).  That’s the time to strike and even gets a third-wave coffee snob like me excited.


Disclosure: I am currently long SBUX.   I am not an investment advisor and this article presents my personal views.  While I have conducted a fair bit of research to write this, you should also do your own research and come to your own conclusions.