Weekly Reading - 6/21/15

by Scuttlebutt Investor

Currently piquing my interest:

The railroad with better profit margins than Google - Fortune

  • A deep dive into Union Pacific (UNP) and how it has managed to continuously improve efficiency and margins.

Tech Bubble?  What Tech Bubble? - Andreessen Horowitz

  • I'll just say that the four most dangerous words in the English language are "This time it's different"

Harley-Davidson’s Hurdle: Attracting Young Motorcycle Riders - WSJ

  • Harley-Davidson (HOG) trying to attract a younger demographic, while retaining its appeal to its core demographic.

Beware the Stock-Buyback Craze - WSJ

  • Yet another article cautioning investors about the recent surge in stock buybacks.

Marketers’ Fixation on the Millennial Generation - NYTimes

  • Marketers are trying to cater to millennials more and more but it turns out that we may all want what they want

PepsiCo's CEO was right. Now what? - Fortune

  • Pepsi (PEP) CEO Indra Nooyi tries to balance the introduction of healthier fare with the profit centers of junk food.

Profitable Summer Reads: 7 New Investment Classics - Forbes

  • Forbes' Summer Reading List of the Investment Genre